Comments on: Trickery in Marketing

By: bay

bay — Thu, 02 Sep 2010 20:29:40 +0000

Well Google brought me to you. I don’t so much mind that this store doesn’t exist … because I feel like I learned something from the story. I thought it was Bass Pro Shop as well! This book really requires one to think… really think. Did I read the whole book without putting it down? Yep!

By: Jeff

Jeff — Mon, 30 Aug 2010 13:09:29 +0000

Well I was reading the book and did the same thing. I googled sol weissberg and found your website. There are many authors out there that have done the same thing. Has anyone read the “One Minute Manager”? All a story. How about the Bible. Many stories that we call Parables. This is just a story that is told to help get a point across. i use this method when I teach all of the time. I find that people stay quite a bit more engaged in what you are teaching if they begin to invest some emotion in what they are hearing. As far as not trusting Michael Gerber? He writes great books that through even this story may have helped many struggling small business owners that were afraid to take the next step. Remember he said that these characters were a compilation of people that he had talked to. He basically put their stories into one great story. That means that at some point these things have really happened. Not for Sol and Marty exactly but for those that have been struggling to keep their business alive.
Take it for what it is.

By: Strange N. Stranger

Strange N. Stranger — Sun, 01 Aug 2010 15:46:33 +0000

I was Googling Sol and Marty when I found this post. Thanks for clearing this up for me. I think it was a cheap trick, since he told the story like it really happened…like he really met and interviewed Sol and Marty. I don’t trust Gerber now.

By: Marianne P

Marianne P — Fri, 16 Jul 2010 14:05:26 +0000

I, too googled flying high and fieldstone green. Yours was the first response it pulled. I appreciated your blog which answered all my questions immediately.

I have read all of the E-Myth books and have learned and grown from them. IIf nothing else, I am motivated when I read these types of books…and I like feeling motivated!

I understand peoples feeling of being ‘decieved’ by the fictitious company. I personally don’t feel that way. Mr. Gerber accomplished his goal with the story, We have all taught through stories and we have all BEEN taught through stories since childhood. They help us understand concepts.

Why waste energy being upset about how he presented the concept? My energy is better spent identifying the concepts and tools that have been presented to me that can help me improve my business and my life.

By: Damon Segal

Damon Segal — Tue, 29 Jun 2010 12:58:42 +0000

You avid me lots of digging thanks

By: Fran Y

Fran Y — Fri, 30 Apr 2010 14:05:42 +0000

Actually, the comment was pure genius. A little low maybe. There are just a few of us that are posting here but I’m guessing that there are hundreds if not thousands of folks that did the same thing. There’s no reason to be upset by it and we should learn to think outside the box when it comes to marketing and sometimes being a litlle outrageous will produce fantastic results. Marketing doesn’t have to be boring. It can be thought provoking and imaginative. Way to go on getting Google’s top spot!

By: Paul M

Paul M — Wed, 17 Mar 2010 14:41:44 +0000

Congrats on 1st placement on Google! I did the same search when I read the book many months ago. Was just skimming the book last night and remember it bugging me so I Googled today. Like the other responders I feel cheated by Gerber and am glad I didn’t waste any more of my time (again) trying to rise to the unfair (and dirty trick) challenge that Gerber baited his readers with. How could we NOT accept the direct challenge at our ability to ferret out the company name?

By: Joyce Sen

Joyce Sen — Sun, 21 Feb 2010 23:36:17 +0000

lol! ^_^ I’m glad u posted up your experience! I was so curious too & searching the ‘net for the answer after reading his book.

It shows how resourceful u r. it was nice to get the real answer from Mr. Gerber.

Many blessing 2 u & may u have more financial blessings from your websites. Thanks ^_^

By: John Dowling

John Dowling — Thu, 28 Jan 2010 19:52:28 +0000

I’ve read a couple of Gerber’s books and I’ve had a bit of a nagging suspicion that he was a bit of a shyster, insightfull in many ways, but still a shyster. You’d have to think that if he really has helped improve hundreds of businesses he would have a true story he could use and not have to make one up.

By: Amanda Dawson

Amanda Dawson — Tue, 29 Dec 2009 23:09:14 +0000

I had ordered two E-Myth books before reading this one from the library, and will probably return them. Not telling the answer was, quite simply, cheating the reader.

If the author wants readers to contact him by email, he should invite that.

Lying is not okay, and saying ‘You’ll probably be wrong” is even more than lying–it’s an arrogant way of saying “I’m smarter than you, and you don’t even know it.”